What's happening at Baker Affleck

Baker Affleck has a new mission statement; our objective is to add value to every client, every opportunity. We have been busy improving many aspects of our business to achieve this goal and while we recognize there is still some way to go, we have already made some fantastic changes and are noticing improvements – we hope you have noticed them too!

The first step in the process of adding value is to understand what you, our clients, expect from us and the current level of service you are receiving from Baker Affleck. To gain this level of understanding we are undertaking an extensive client survey. If you have not already received a client survey by post or email you will receive one very soon. Alternatively you can visit our website and complete a survey online. The link to the online survey is on the homepage www.bakeraffleck.com.

This month’s edition of the Baker Affleck newsletter features a profile on Georgia Lane, our Business Development Manager. Georgia joined Baker Affleck in August and has been busy working to help us achieve our corporate mission. Some of the tasks Georgia has been focused on are implementing a new communications database, producing a style guide for Baker Affleck branding, producing the new look newsletter, updating our website, writing and coordinating the client survey and generally improving our level of professionalism or "getting the basics right".

Last month Georgia conducted a workshop with the Baker Affleck team to brainstorm our corporate values and supporting behaviors. To create a visual reminder of these, the team painted our agreed values on a large canvas which is now displayed in our office. Next time you visit our office ask to see the Baker Affleck work of art featuring the following values and behaviors as created by our team:

Honesty and directness - having the strength and courage to tell the truth.

Empowerment to deliver great service - educate to transform choices into desired actions.

Respect and appreciation - working with clients who want to work with us.

Professional excellence - display a plethora of knowledge, be the best, excel and exceed expectations CONSISTENTLY.

Responsibility - ownership of actions, "stepping up to the plate".

Passionate attitude - do what you believe in and believe in what you do.

If you wish to discuss any of these initiatives at any time, please contact me, my fellow directors Michael Ellis and Glenn Seaton or the Baker Affleck team - we are always happy to hear from you!

Yours faithfully

Baker Affleck Chartered Accountants

Damien Moffrey - Director